Everyone can’t help but fall in love with celebrated actor and certified heartthrob, Tom Rodriguez. Unknown to many, the top actor is also a prolific digital artist. As such, Tom gives due importance to eye protection as he teams up with Essilor, the world leader in corrective ophthalmic lenses to take care of their eyes against harmful blue light with Crizal® Prevencia™.
As the newest brand ambassador for the world’s leading ophthalmic optics company, Rodriguez appears in the A Day in a Life TVC for Essilor’s most technologically advanced protective lenses. Crizal® Prevencia™ is the only clear lens in the market to effectively filter harmful blue light from the sun and digital devices while maximizing essential blue light for healthier vision.
“With Tom as our newest ambassador, we hope to raise more awareness on the harmful effects of over-exposure to blue light, to promote healthy vision, and the need for protective lens usage in the country,” says Essilor general manager Dr. Emelita Roleda.
The TVC shows Tom going through his everyday routine. “Belonging to a technically-savvy generation and with my love of creating digital art, I cannot do without my phone and digital devices. What’s more, my active lifestyle also keeps me under the sun a lot,” shares the 29-year old actor. “It’s quite alarming to know how being exposed to UV rays and blue light can cause long-term damage. With Crizal® Prevencia™, I can protect my vision, and also prevent blue light from harming my eyes.”
Crizal® Prevencia™ uses E-SPF® and Lightscan™ Technology which offers complete front and back protection and selective filtering of harmful blue light from devices and the sun that can cause long-term damage, such as cataracts and Age-Related Macular Degeneration (AMD). At the same time, it lets in good light that regulates sleep and mood and boosts brain activity. It also provides complete protection from glare, scratches, smudges, dust, water, UV rays and harmful blue light.
“Exposure to harmful blue lights may be inevitable but we can minimize the risk by doing our part,” says Rodriguez. “By choosing Crizal® Prevencia™, we can protect our eyes on a daily basis and maintain a healthy vision.”
Learn more about Crizal® Prevencia™ by visiting your preferred eye care professional or leading optical shop, or by logging on to www.essilor.com.ph.
