The resurgence of domestic tourism in the post-pandemic era
The Philippines’ tourism landscape has undergone a remarkable transformation in recent years, shaped by both global trends and a newfound appreciation for the archipelago’s rich natural beauty and vibrant culture.
This resurgence is particularly evident in the thriving domestic travel market, which has witnessed a surge in activity since the easing of pandemic restrictions.
Even before international borders fully reopened, Filipinos were rediscovering the wonders closer to home. This trend was fueled by a concerted effort by the Department of Tourism (DOT) to promote local destinations and highlight the diversity of experiences available within the country.
From pristine beaches and majestic mountains to charming towns and bustling cities, the Philippines offered something for everyone, fostering a sense of national pride and encouraging exploration.
With a growing desire for outdoor experiences and adrenaline rushes, destinations like Palawan, Boracay, Banaue, and Siargao have become hotspots for nature lovers and adventure seekers.
Hikers and trekkers scaled Mount Apo and Mount Pinatubo, divers explored vibrant coral reefs, and surfers rode the waves in search of the perfect break. This focus on outdoor activities also aligned with a growing awareness of environmental responsibility, with many travelers opting for eco-friendly practices and supporting sustainable tourism initiatives.
The rise of remote work and flexible schedules has led to a trend of “micro-adventures” – short getaways perfect for maximizing long weekends and holidays.
Tagaytay, Batangas, and Zambales became popular destinations for quick escapes, offering relaxation and rejuvenation without venturing too far from the city. Digital platforms and travel apps have played a crucial role in planning these trips, with social media influencers and online communities providing inspiration and recommendations.
Food tourism has also seen a surge, with travelers eager to experience the Philippines’ diverse culinary scene. From bustling local markets bursting with fresh produce to traditional dishes like adobo and sinigang, every region offers a unique gastronomic adventure. This interest in food naturally extends to supporting local communities, with travelers participating in farm-to-table experiences, homestays, and cultural exchanges, fostering a deeper sense of connection with the land and its people.
While the pandemic initially instilled a sense of caution, health and safety remain paramount for travelers. Clean accommodations, strict hygiene protocols, and adherence to health guidelines have become essential factors in choosing destinations. This focus on safety, coupled with the rise of remote work, has led to the emergence of the “workation” trend. Destinations like Siargao and Baguio offer stunning landscapes and a relaxed atmosphere, making them ideal for blending work and leisure.
On the government front, President Ferdinand “Bongbong” Marcos Jr.’s seemingly simple decision to move public holidays that fall on a weekend to a Monday has yielded a surprisingly big reward: a surge in domestic tourism. The DOT, led by Secretary Christina Garcia Frasco, is celebrating the move’s success, attributing it to a renewed interest and excitement among Filipinos to explore their own country.
