Fintech unicorn Maya said it has become the Philippines’ “best digital bank,” earning global praise for its game-changing innovations, world-class marketing and exemplary workplace culture, just over a year since its rebranding.
Maya said it reached a milestone in 2023 with three million depositors.
Maya said it accounted for 57 percent of the total digital bank depositors, as reported in September 2023 by the Bangko Sentral ng Pilipinas (BSP).
“Our all-in-one digital banking platform is precisely what today’s Filipino consumers need, driving our vision for sustained, long-term growth,” Maya Group president Shailesh Baidwan said.
Maya’s all-in-one model smartly utilizes customer data like payments transaction and app usage to widen and personalize services, such as credit options.
Forbes magazine earlier recognized Maya as one of the world’s best banks, the only digital bank from the Philippines to make the list.
Maya was also named the best digital bank in Southeast Asia and ranked among the global top 10 in the World Digital Bank Awards 2023.
The bank also garnered multiple accolades, including best digital bank awards from the Retail Banking Awards, World’s Best Consumer Digital Bank Awards and Future Digital Awards.
It also received recognition for its innovative payment solutions in the PAY360 Awards and numerous other regional and global platforms.
Maya brought digital banking to the largely unbanked youth demographic with a dynamic rebranding that resonates with their language and aspiration, revolutionizing marketing in the financial sector.
“Our vision is to transform the Filipino outlook on money. We see it as more than a mere necessity; it’s a path to financial freedom. Through our innovative campaigns and services, we are at the forefront of this significant shift in perspective,” Maya chief marketing officer Pepe Torres said.
