In a landmark deal, global sportswear giant ANTA takes its court game to a whole new level as the official footwear partner of the Philippine Basketball Association (PBA).
The partnership marks a new chapter for both organizations, solidifying ANTA’s dedication to Philippine basketball and positioning its innovative footwear technology on the local stage.
“We are thrilled to welcome ANTA as our official footwear partner,” shares PBA Commissioner Willie Marcial. “ANTA’s commitment to innovation and quality aligns perfectly with our vision to elevate Philippine basketball. This partnership promises exciting developments for PBA players and fans, and we are confident it will contribute significantly to the continued growth of the sport.”
Deepening its commitment to the PBA, ANTA continues its partnerships which began in the previous conference with four fan-favorite teams: Rain or Shine Elasto Painters, Magnolia Hotshots, and TNT Tropang Giga in the PBA and Marinerong Pilipino-San Beda in the PBA D-League. Through these collaborations, ANTA empowers athletes to strive for greater achievements on the court.
ANTA Philippines General Manager, JP Paglinawan, states, “Teaming up with the PBA gives us the opportunity to support these athletes perform at their best at the highest level of basketball locally. Partnering with the PBA comes at a perfect time when ANTA is growing at a very rapid pace across the country. Together, we look forward to further developing the future of both brands and more importantly, Philippine basketball.”
The press conference takes place at the New World Makati Hotel, where ANTA’s TV commercial is also presented. The commercial features some of ANTA’s bright young athletes in the PBA and brings them together with two of the PBA’s biggest legends: Alvin Patrimonio and Benjie Paras. It pays tribute to the past and looks forward to the league’s exciting future. Additionally, the commercial highlights ANTA’s latest basketball footwear, emphasizing the brand’s commitment to providing comfort, technology and performance on the court.
Later this year, ANTA will roll out community programs in collaboration with Rain or Shine. This approach reflects ANTA’s dedication to supporting local basketball and fostering its future at every level.
From global sportswear tech to hometown hoops, ANTA’s partnership with the PBA sparks thrilling opportunities, empowering local talent to shine on the hardcourt.
