Small and medium enterprises (SMEs) are finding new avenues for growth and expansion as the digital landscape continues to reshape the business landscape.
Among these success stories is Casi’s Mushroom Chicharon, a local business specializing in snacks crafted from organic white oyster mushrooms
The local enterprise has seized the opportunity to enhance its market reach and visibility with the rise of e-commerce platforms like TikTok Shop, positioning itself for sustainable growth in the digital era.
Casi’s Mushroom Chicharon was founded by Josemartin Casillano during a challenging time, following a significant medical expense.
Starting as a side project, Casillano’s commitment and hard work led to the rapid growth of his business. Initially employing a small team, the focus was on efficient mushroom cultivation, production, and sales. The nutritional benefits of oyster mushrooms, including being a source of protein, fiber, and antioxidants, attracted a health-conscious customer base.
Casillano launched a TikTok Shop to increase the visibility of his products, recognizing the potential of social media.
TikTok Shop, dedicated to empowering local micro, small, and medium enterprises (MSMEs), assists businesses in enhancing their visibility and creating growth opportunities in the digital landscape.
“Selling Casi’s Mushroom Chicharon has become easier because of TikTok Shop. Customers can now see our product. It doesn’t require a large capital, and you don’t need much technical knowledge to join TikTok Shop,” said Casillano.
Casi’s Mushroom Chicharon experienced a significant transformation after teaming up with TikTok Shop. The business leveraged the platform’s dynamic features, including content creation tools and shoppable content options, and saw an unprecedented increase in visibility and consumer engagement.
The business boosted its sales by 50 percent to 60 percent through TikTok Shop. The rise in Casi’s Mushroom Chicharon sales created new opportunities for many individuals.
The company has expanded to employ 19 people from only 3, and now relies on 35 mushroom growers to meet the growing demand for its product.
“TikTok Shop helps small business owners like me through their programs like Buy Local, Shop Local. By providing vouchers and discounts, it further boosts the sales of small business owners and also helps local employees and farmers,” Casillano said.
