ABS-CBN has been recognized as one of the leading video entertainment brands in the Philippines at the 2024 Kantar BrandZ Most Valuable Philippine Brands awards. The media company was the sole Philippine entity to win in the video entertainment category.
The award highlighted ABS-CBN’s continued prominence despite the absence of a free TV channel, noting the company’s successful transition to online platforms. This shift has allowed ABS-CBN to remain accessible and available on demand across various devices and locations.
Kantar BrandZ, known for its extensive brand valuation reports, bases its findings on over 4 million consumer interviews across 21,000 brands in 54 markets. The annual report is a leading source of brand equity insights and drives the company’s evaluation methodology.
This year’s Philippine BrandZ report recognized top brands in sectors such as Payment Networks, Dairy, Video Entertainment, and Fast Food. Rankings are determined by the Demand Power index, which measures consumer demand and predicts brand volume share based on public perception.
