Like the famous shopping district in Seoul, the ongoing K-Fest at Mega Fashion Hall brings a wide range of beloved and cult-favorite Korean beauty brands, along with food and a few other surprises.
The bazaar at SM Megamall, opened on July 1 and runs until July 18, showcases K-beauty brands A’pieu, Banila Co, Esfolio, Face Republic, Innisfree, Laneige, Leaders, and Nature Republic.
Mall-goers can score BT21 created by BTS and Brown & Friends merchandise such as figures, hair brushes, sling bags, and bag charms available at Line Friends Collection pop-up store.
Those who go to Myeongdong (or a Myeongdong-inspired one) for the food, SM Markets offers Korean food products such as instant ramen, hot pepper paste, soju, Korean BBQ sauce, and more.
As a special treat to guests, video streaming app Viu Philippines is giving away prizes when visitors scan the QR code and take a selfie with the standees of South Korean heartthrobs Lee Do Hyun, Cha Eun Woo, Park Bo Gum, Park Seo Joon, and Gong Yoo.
K-drama fans can also pose with their favorite couple from popular Korean TV series “18 Again”, “True Beauty”, “Love in the Moonlight”, “What’s Wrong with Secretary Kim?”, and “Goblin”.
